Paradigma
“aku tuh sudah tiap malam deh, baca seven habits (pake ‘s’ kan yah? *mikir*), mlototin tentang paradigma,” kata teman sayah satu malam. Biasanya kalo lagi pulang bareng sayah lebiy miliy jalan kaki daripada daripada ngojek or ng-bajay dari jalan raya ke rumah.
“tapi susah bener, deh! Begitu terlintas hal hal yang mengingatkan pada paradigma lama, seketika paradigma baru ini goyah… sehingga lagi lagi harus dikuatkan tiap malam,” sambungnya
Sayah yang diajak bicara cuma ngliatin sesekali. Karena kalo terus terusan sayah bisa jatow ksandung gara gara maen ngelangkah aja tanpa liatin jalan….
Kalo dcari cari padanan katanya, paradigma itu englis-ne iku: model, pattern, standar, dll.
Emang susa lah pastinya ngeruba paradigma. Tapi, seperti kata orang orang (yang maknanya amat saya sukai) susah itu kan bukan tidak mungkin, berarti bisa. Tapi ngga gampang hehehehe….
(tapi susah itu jauh lebiy menyakitkan-menimbulkan memar dan luka dalam pencarian hasilnya loh dbanding tidak mungkin)
(ya iyalah!)
-mentok ah mo nulis apalagi; paradigma siy bahasannya; ngga nyampe niy otak sayah.. hehehehe-
Pekan kedua Maret 2005
14:20 p.m.
“tapi susah bener, deh! Begitu terlintas hal hal yang mengingatkan pada paradigma lama, seketika paradigma baru ini goyah… sehingga lagi lagi harus dikuatkan tiap malam,” sambungnya
Sayah yang diajak bicara cuma ngliatin sesekali. Karena kalo terus terusan sayah bisa jatow ksandung gara gara maen ngelangkah aja tanpa liatin jalan….
Kalo dcari cari padanan katanya, paradigma itu englis-ne iku: model, pattern, standar, dll.
Emang susa lah pastinya ngeruba paradigma. Tapi, seperti kata orang orang (yang maknanya amat saya sukai) susah itu kan bukan tidak mungkin, berarti bisa. Tapi ngga gampang hehehehe….
(tapi susah itu jauh lebiy menyakitkan-menimbulkan memar dan luka dalam pencarian hasilnya loh dbanding tidak mungkin)
(ya iyalah!)
-mentok ah mo nulis apalagi; paradigma siy bahasannya; ngga nyampe niy otak sayah.. hehehehe-
Pekan kedua Maret 2005
14:20 p.m.
Comments
12 May 2005.
My dear Jamil,
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PARADIGM.
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Paradigm in formal and technical use is a typical EXAMPLE or PATTERN of something.
I only wish I could join the
discussion now.
Popssibly I can do it in the future.
Meet you again after sometime:
Orto Dehl.
14 May 2005.
My dear Jamil,
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PARADIGM (a).
*************
*************
Glad to be able to meet you again in this your "ODJL".
The paradigm is typical EXAMPLE, PATTERN, or MODEL of something.
It can be a model underlying the
theories and practice of a scientific subject.
For a student of communications like you, it is better to start discussion on paradigm from the
attentions of your own field of study.
The following paragraph is from
Neill McKee et al.: "Strategic Communication in the HIV/AIDS Epidemic", 2004.
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Strategic communication is an approach to design and implementation of programs that increases their impact on BEHAVIOR
and SOCIAL CHANGE (capital letters in words by me,O.D.). For some, communication may conjure up the image of a glitzy mass media campaign. Indeed, such programs can be effective in capturing the attention of the intended audience and influencing individual behavior
and social norms. However, the most effetive programs combine the power and reach of mass media with activities that allow face-to-face interaction, such as community- based events and interpersonal communication/counceling. Strategic communication starts
with a vision that create optimism ---to avoid HIV, live positively, show compassion--- and
motivates people toward adopting specific behaviors. Based on multi-disciplinary approach, drawing on sociology,psychology, anthropology,
marketing, and other disciplines,
strategic communication combines the science of data-driven, systematic process with the art of creative programing. There is no recipe that one can follow mechanically but rather a set of guidelines that inform the process.
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The main purposes of the authors in the above mentioned book is to argue that well-executed,strategic communication has been vastly underutilized in the fight against HIV/AIDS. We have learned a great deal about strategic communication from other areas of social development, family planning in particular (Indonesia has had
a quite fast experience in this area, O.D.). Yet two decades of HIV/AIDS prevention work has shown that the epidemic presents unique challenges in term of behavior change and requires new thinking. According to the authors, few countries have used this approach in mounting their national response to HIV/AIDS to date. Whereas TV spots,. billboards, community rallies,school-based events, and countless other communication activities abound, rarely are they part of a well-coordinated, systemetic effort that extends to all levels and sectors of society.
The authors began by outlining the current state-of-the art in strategic communication for social development, including HIV/AIDS. They present the elements used in designing, implementing, and evaluating effective programs. They explain the paradigm shift that has occured in relation to HIV/AIDS prevention, which requires us to move beyond "business as usual".
They conclude with their recommendations for more effective HIV/AIDS programing, which center on three principles:
1. Target social norms as well as individual behavior.
2. Expand beyond ad hoc interventions to coordinated social movement.
3. Bring community-level activities to scale through a linkage with mass media.
Their recommeded three principles could be used in creating the patterns or models of stategic communication in the fight against HIV/AIDS. These principles should be put under our serious considerations in drafting the better paradigms of HIV/AIDS prevention work. These paradigms are the guidelines that inform the process.
The present paradigm enforce the target social norms as well as individual behavior. Now, we do the jobs with a well-coordinated social movement and we use the mass media to facilitate and enforce community-level activities.
You have to find out these principles in our paradigm underlying national practice against HIV/AIDS.
Why not, we also need the paradigms in doing the better jobs in other areas.
Let we use the right patterns:
Orto Delh.
24 Nov.05.
My dear Jamil.
NEW PARADIGM.
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Oh, yes we need a new paradigm in
dealing with the shabby social & economic developments. The old system has failed to handle the growing quantity of jobless people and the eradication of poverty.
We need a new insight to the present problems in life, and new awareness
that all of us should grow together
socially and economically. For those purposes we need a new yardstick.
Love:
OJB.
ur line about paradigm is very interesting, dad
but, my poorest ability in speak and undertsood an english language make me think that this comment must be printed, to be read again by me later :p
i hope when i read it twice or more, i more understand what the whole sentence talk about, clearly
*poor u, Gita... :p*
(Zirlygita Jamil)
Dear Jamil.
A T T A - G I R L ! .
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It's all right that we are poor as
long as we are aware of it and doing efforts to leave the poverty,the weakness.
When you wrote: "Poor u, Gita ...",
it's like you step out of yourself
and see "that Gita" from some
distance.
If someone said that you were poor you would not easy to get hurt since from that distance
you could see the "you with your present weakness" was separated from the "true of you" who could grow further with all of your potentialities.
The core of you still stay intact
and are developing and changing.
You will get the better of the present weakness.
Who is afraid of his/her present
weakness?.
Love: Orto Delh.